Basense website design
Product Designer
2023
2023
Team and role
I worked as the Product Designer of the founding team.
Essential insights gleaned from my involvement in this project include:
At the inception of Basense, I assumed the pivotal role of a product designer within a small team consisting of the founder, three engineers, and myself. Taking charge of the product, UX, and UI design strategy, I have been exceedingly privileged to be an integral part of this transformative journey. My tenure at Basense has been characterized by substantial personal growth, and I take pride in highlighting some of the key achievements attained during this remarkable period.
• Turned an idea into a product. The process of converting an idea into a tangible reality is undeniably both thrilling and gratifying. Throughout this endeavor, I collaborated closely with the founder and the team to define and refine the product vision and strategy for Basense. Despite the product being in its early stage, witnessing the remarkable growth and development of both the team and the startup has been an awe-inspiring and truly sensational experience.
• Juggled different hats. Working in an early-stage startup demanded versatility, and I embraced various responsibilities with dedication. Beyond product design, I devoted substantial personal time and effort, to conducting research, creating sketches, conducting testing, and crafting designs. Additionally, I effectively managed event coordination, delved into the business aspects, prepared presentations, and undertook editing tasks for the business and marketing components.
• Pitched to investors. My experience at Basense also included the development of skills in designing persuasive pitches and presenting them to potential investors. This facet of my journey further enriched my skill set and contributed to the project's overall progress.
The product vision
The website primarily serves as an informational hub for the app, aiming to present comprehensive details about our identity and the services we provide. It serves as a platform to share pertinent information about our organization and its core activities.
Designs
In developing the brand, my objective was to craft a rejuvenating, minimalist, and uncluttered User Interface (UI) that exudes a sense of trustworthiness and represents progressiveness, appealing to individuals with a future-oriented mindset.
Landing page
My aim was to design a comprehensive landing page that effectively communicates the essence of Basense. Given the complexity of its features, I strategically provided an overview, ensuring that visitors could readily grasp the app's core functionalities upon their initial interaction with the page. Emphasizing its role as the information gateway for the app, the landing page serves as a key resource for users seeking to understand Basense better.
Feature tiles
To enhance user comprehension, I structured the explanation of Basense's features into distinct sections. Specifically, I implemented a dedicated feature tiles section, enabling users to access detailed explanations of each feature simply by clicking on the respective tile. This approach offers a seamless and user-friendly experience, allowing individuals to explore and understand the app's functionalities more effectively.
Recommendations
This section provides a comprehensive overview of the recommendations.
The rationale behind the approach encompassed the following key elements:
1. The inclusion of a prominent button for seamless redirection to the app streamlines the user experience and facilitates access to its functionalities.
2. A detailed exploration of the various types of recommendations that users typically post in the app, offers valuable insights into the diverse nature of the content shared.
3. A comprehensive examination of attributes related to recommendations. (With a focus on the app's advanced feature that allows users to search for specific attributes, such as "bread," and discover relevant recommendations associated with the queried attribute)
1. The inclusion of a prominent button for seamless redirection to the app streamlines the user experience and facilitates access to its functionalities.
2. A detailed exploration of the various types of recommendations that users typically post in the app, offers valuable insights into the diverse nature of the content shared.
3. A comprehensive examination of attributes related to recommendations. (With a focus on the app's advanced feature that allows users to search for specific attributes, such as "bread," and discover relevant recommendations associated with the queried attribute)
Events
This section provides a comprehensive overview of the events.
Download button
Upon selecting the download button, users are presented with a dedicated page offering the option to download the app either on Android or iOS platforms, catering to their preferences. Additionally, for added convenience, QR codes have been provided as an alternative method for downloading the app.
Results & Takeaways
• Emphasize the development of a Minimum Viable Product (MVP).
• Focus on the core aspects, not minute details.
• Focus on addressing the core problem.
• Focus on the core aspects, not minute details.
• Focus on addressing the core problem.
Checkout the website - basense.com